Steakley's heroes weren't born into Heroism. They had it thrust upon them, by man or by god, and they struggle with it:
There's Felix, who joined the army to die in battle, because his clan's code of honor denies him the luxury of suicide. And yet, whenever he goes out on a drop, The Engine takes over and he finds himself alive, and celebrated as a hero by his fellow soldiers, regardless of how often he fled and how many others he left behind to die.
There's something really appealing about Steakley's reluctant/anti-heroes. I'm picturing running a campaign and the players are just MURDER HOBOing along, when you start giving them the Jack Crow treatment. Some misadventure ends up gaining them wold-wide renown as near-legendary heroes. And perhaps their subsequent adventures, quite fortuitously, expand their cult of personality. How do they handle the celebrity status? In the first town they visit, they'll probably take advantage of it like crazy, but what about at the tenth? Will they escalate their schemes taking advantage of their reputation? Or start wearing disguises? Or will they actually start living-up to what others see in them?